AntiochTenn.com passed a significant ad traffic milestone in its growth and its ability to provide a good value for advertisers.
Publisher Clay Morgan takes a moment to celebrate the increase in ad impressions with his daughters. Gotta celebrate the little things.
In January, according to the site’s ad server, the site exceeded 100,000 advertising impressions for the first time. All told, the site’s ads were loaded 113,917 times.
“Our ultimate goal has always been to try to serve the Antioch community, be it readers or local businesses,” Publisher Clay Morgan said. “This is just further proof that what we’re trying to do is working, and that advertisers can expect a lot of people to see their ads when they run on AntiochTenn.com.”
The growth comes as a result of an intense focus on local readership growth.
“We’ve concentrated hard on growing our readership and simply getting our stories and hands in front of more readers,” Morgan said. In addition to social media, the company has invested more heavily in local search and enhanced its search engine optimization.
“Over the last couple of months we’ve invested heavily to develop stronger solutions for our advertising partners, our readers, and to make the site easier to find online,” Morgan said. “It’s paying off.”
Over the last quarter, AntiochTenn.com, for example, has seen an 18 percent increase in visits from organic search and a 45 percent increase in visits from direct navigation.
This is the second milestone for the site in the last 10 months. In April, AntiochTenn.com learned it was being added to Michele’s list, a list of “promising hyperlocal news sites.” The list is compiled in collaboration with City University of New York’s Graduate School of Journalism Tow-Knight Center for Entrepreneurial Journalism.
AntiochTenn.com offers a wide range of advertising options suitable to businesses of any size. Advertising information is available here, and interested businesses can see a showcase of just a few of the advertising formats available.
Local businesses and organizations may submit their free listing to Shop Antioch, Antioch’s only business directory, at this link. There is no cost to list in the directory.
For more information, email Clay Morgan at [email protected].