11 corporate communications tools to boost team performance

Communications tools are make-or-break for modern companies

Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team's productivity.

But the bigger your company, the faster these issues tend to snowball out of control.

That's why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike.

The problem? There's no shortage of software out there. Couple that with the fact that onboarding your team to new tools is no small feat. This is especially true for enterprises.

If you don't know where to start, we've got you covered in our comprehensive guide to corporate communications.

What are corporate communications, anyway?

Corporate communications refer to how stakeholders in business interact with colleagues (internal) and customers (external). From updates and expectations to messaging and results, businesses prioritize communications for the sake of organization, productivity and accountability.

And so corporate communications tools represent the software and apps that stakeholders use to manage the interactions above.

These tools can be put into two buckets based on their respective audiences — internal and external.

Internal vs. external corporate communications tools

Internal communications cover interactions that happen among stakeholders within an organization. This includes employees, folks at the C-level and other internal collaborators (think: freelancers or contractors).

To manage these relationships and keep stakeholders up-to-date, companies might use:

Project management toolsTeam chat toolsVideo conferencing toolsCompany Intranet or wiki tools

On the flip side, external communications tools are used to deliver key messages to customers, subscribers or partners. These tools might include:

Marketing tools (think: social, CRM, email)Customer communication tools (think: live chat or help desk software)PR and media tools

There is no one-size-fits-all approach to adopting comms tools. That said, a combination of internal and external tools is key to keeping everyone involved with your business in the loop.

Why business communications tools matter so much

Investing in dedicated digital communications should be a matter of 'when' and not 'if' for companies of all shapes and sizes.

Enterprise. SMBs. Solo. You name it.

Consider the well-documented benefits of streamlined communication below:

Encourage meaningful collaboration among your team. When teams' tasks and goals are aligned, they create better business outcomes. There's a reason why effective communication and higher rates of employee engagement go hand in hand.Empower people to be more productive. Recent research from Teamwork notes that people are up to 25% more productive when they have quick access to deliverables, requirements and other critical project information. With the right business communications tools, you can consolidate all of the above in one place.Create a more connected company culture. Food for thought: only 7% of workers feel that communication is “accurate, open and timely” at work. This signals the need for businesses to really put their corporate communications under the microscope for the sake of not only productivity but their workers' well-being.

Also, keep in mind that the efficiency of internal communications has a direct impact on how you communicate with customers.

For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals.

When a department is on the same page and able to communicate effectively, its messages to external stakeholders are more likely to resonate.

11 corporate communications tools to try

Below is our breakdown of the best comms tools, all proven to bring businesses together and help workers communicate better.

Of course, no company necessarily needs everything on this list. That said, the internal and external tools here can highlight areas where your business' comms might need a tune-up.

Internal communications tools

Building an internal communications strategy is a must-do, especially for remote and distributed teams. Let's start by looking at tools to help your team internally.

1. Asana

Especially given the rise of remote teams, project management tools are a must-have for companies big and small.

Tools like Asana provide businesses with a unified place to plan and track the progress of any given project. From tasks and to-do lists to full-blown project timelines and department calendars, Asana makes it all easy to track with:

Multiple project views (including Kanban boards, lists and calendars) that provide a constant pulse on the progress of a taskThe ability to assign roles and permissions for collaborators (including entry-level employees, contractors and C-level) to keep workflows structuredAutomated updates and notifications to keep a constant pulse on task progress

2. Slack

It's hard to find a team that isn't using Slack (or a similar team chat tool) to stay connected.

With Slack, you can organize your team's communications into company-wide, department-specific or role-specific channels. This allows for immediate, timely communication that doesn't totally interrupt workers or cause needless meetings. Arguably the biggest selling point of Slack is its ease of use and endless integrations (including many of the tools on this list).

3. Teamwork

A project management solution that's almost a hybrid of the two tools above, Teamwork sets itself apart with its ability to track granular project data in addition to updates and messaging. For example, you can track individual contributions to any given task as well as team-wide time spent on tasks.

Teamwork answers 'what's been done, what needs to be done and what's next' in one place. The platform's project tracking features represent a massive time-saver and create fewer back-and-forths among collaborators.

4. Confluence

From internal docs and policies to reference pages and wikis, Confluence represents a sort of 'home base' for teams to refer to.

The platform serves as a project management tool in its own right but also provides teams with a digital whiteboard to brainstorm and make notes as needed. Confluence's features are yet another example of how you can consolidate corporate communications rather than jump between multiple apps, inboxes or internal drives.

5. Employee Advocacy by Sprout

Employee advocacy is all the rage right now. Sprout's Employee Advocacy platform empowers your teammates internally to earn maximum on external marketing messages.

For example, Employee Advocacy makes it easy to boost your brand's biggest announcements and latest blog posts. Rather than craft individual updates or captions, the platform provides templates, inspiration and creative options to boost your social posts messages in the most engaging way possible.

6. Dialpad

Dialpad represents an all-in-one video conferencing, chat and phone solution that's ideal for distributed teams.

Perhaps the most 'corporate' of our corporate communications due to its enterprise clientele, Dialpad boasts a number of features to improve team comms. This includes AI tools such as call sentiment analysis, automated notes to address sales objections and automatic call transcriptions.

External communications tools

For the second half of our breakdown, we'll look at external tools you might consider as part of your marketing tech stack.

7. Sprout Social

No surprises here! Sprout Social is a powerful, all-in-one tool for streamlining internal and external comms related to social media.

How so? For starters, we allow teams to consolidate all of their social messages and notifications in one place. Not only does this mean less jumping between platforms, but also empowers teams to respond to more messages faster via collaborative features. The ability to combine your inboxes is a massive time-saver and likewise gives you a more comprehensive view of your customer comms.

Beyond that, Sprout also serves as the home base for all of your external social content.

Updates and announcements. Videos and images. Stories, Reels and everything in-between.

With Sprout, you can schedule and optimize your content across multiple social networks at once. Having all of your social media assets and updates in a single platform allows you to maximize your reach and get your message across to the appropriate audiences faster.

And we don't stop there!

Below are a few more ways you might use Sprout as a corporate communications tool:

Developing and rolling out your social media crisis planListening to crucial social conversations and shout-outs to uncover opportunities to intervene or answer questions for customersEncouraging cross-team collaboration and unified comms among your entire marketing department (including social, design and content marketing)

8. SendinBlue

While trends in marketing come and go, email remains a staple of external comms.

Newsletters. Welcome messages. Winback campaigns. The list goes on.

Platforms like SendinBlue are scalable and make it a cinch to set up automated workflows for any campaign you can think of. The ability to assess engagement metrics and fine-tune your campaigns over time means that you can maximize the eyes on your marketing messages.

9. HubSpot

HubSpot's suite of corporate communications tools includes a robust CRM, email marketing platform and CMS rolled into one.

Having all of the above in one platform gives marketers the opportunity to have a more complete understanding of their customers and their needs.

For example, which content do our leads engage with the most? What's our most common sales objection? Which of our campaigns results in the most direct revenue?

With HubSpot, you have a holistic view of your marketing channels and likewise what makes your customers tick.

10. Muck Rack

PR and relationships with bloggers, journalists and media outlets are key for businesses looking to earn some much-needed exposure.

Tools like Muck Rack make the process of finding relevant outreach targets and pitching them faster. Providing instant access to thousands of journalists, the platform allows you to track the progress of your pitching campaigns and automate the process of conducting follow-ups as needed.

11. Shorthand

Shorthand is a self-proclaimed 'scrollytelling' tool that allows users to create digital experiences (such as websites and landing pages) to share with customers. The tool boasts a variety of team collaboration features that makes it easy for writers, designers and other marketers to come together to create the most compelling stories possible.

Below is a snapshot of how the platform works: