Trends are the currency of the internet and TikTok is where today’s most permeating trends are born. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it went viral on TikTok.
The answers to your biggest social marketing challenges—growth, new audiences, relevance—may reside in an app most popular with people under the age of 25. With 1 billion active users worldwide and rapidly growing, TikTok holds the keys to success for creators and brands alike.
In a culture saturated with dance challenges and esoteric comedy, what’s the opportunity for your brand on TikTok? How can you find your footing and make your brand’s presence move the needle? Here’s what you need to know and six examples of brands who are leading the charge.
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