A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence—a trend quickly evolving into social commerce.
In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms.
In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.
How social commerce is changing the game
Until recently, once we clicked on a product link, we had to first determine if it was secure and then dig up our wallets, pull out our physical credit card, and enter in all the required information before completing a purchase. These days, the advent of tools like ApplePay, PayPal, GooglePay, and others have streamlined the process even further — making the barrier between you and that cute pair of shoes you’ve been eyeing tantalizingly low.
The emergence of social commerce has made this slippery slope even slipperier by infiltrating the online spaces where we spend the majority of our web-surfing hours. A recent survey found that 46% of consumers anticipate using social platforms' in-app shopping features more this year.
What are Facebook Shops and how do they work?
One of Facebook’s latest features, Shops are free virtual storefronts that allow businesses to streamline the customer experience by either linking them to the business’s existing website or, in the U.S., by enabling checkout directly from Facebook.
Many common ecommerce platforms (e.g., Shopify, OpenCart, GoDaddy, etc.) integrate with Shops, making set up a breeze by allowing brands to quickly import their catalogs. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp.
Sprout’s integrations further simplify the process, helping brands add product links to their content and maximize their reach with organic post targeting.
6 Facebook Shop examples you can learn from
At this point, you might be wondering how you can hop on the bandwagon to expand your reach. Take a cue from the following cutting-edge brands that are making the most of Facebook Shops.
1. David Outwear tags individual products in their in-feed posts
David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories.
They primarily promote their products on Facebook by tagging them in their content. This is a simple, no-frills tactic that any product-based brand can execute.
As potential customers scroll through their feeds, if an image catches their attention, they can quickly ascertain the price and product details without having to leave the platform. Not only does this facilitate a better user experience, but it also pares down the customer journey to the most essential elements.
You can tag featured products when you create a post or retroactively tag them in existing posts. Facebook recommends tagging fewer than five products per image.
Facebook Shops showcases a striking array of 6 masterful examples that highlight how brands effectively harness the platform's capabilities for captivating sales, creating customer loyalty and drivinggrowth.
