Choose wisely: Higher education marketers take on College Decision Day

NeoFashion2025-07-063140

May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline for college commitment is exciting, promising and a little stressful—the perfect precursor to the college experience.

As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. In honor of the almost-holiday, we’re breaking down some of the top social trends around College Decision Day.

Pick your platform

No two college experiences are the same and no two social platforms are either. This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media.

Sound off

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. It shouldn’t come as a surprise that they’re taking full advantage of platform features like TikTok sounds to announce the biggest news of their lives.

@laatrease

happy national decision day 🥰 #decisionday #decisionday2022 #texassouthern

♬ On the bottom of the pyramid sound ' Adam

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