CoSign: Joey Valence and Brae’s Mission to “Kill Nonchalant” Is Exactly What Music Needs

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The post CoSign: Joey Valence and Brae’s Mission to “Kill Nonchalant” Is Exactly What Music Needs appeared first on Consequence.

Consequence’s recurring feature seriesCoSign highlights a rising artist that’s captured our eyes and ears with a great new release. This go around, we’re spotlighting the hip-hop duo Joey Valence and Brae and their explosive, dance-heavy third album, Hyperyouth.

It’s a beautiful thing watching Joey Valence and Brae walk onstage. They’ve shared dozens and dozens of clips from their non-stop festival run this year, and every video seems to go the same way: From side stage, we follow the two Pennsylvania natives as they stomp to their 2024 hit “THE BADDEST,” horns blasting over a crescendo of eager festival goers. When the beat drops, a wave of energy ripples through the crowd and explodes. “Who’s the baddest bitch in this club?” the pair ask in a call-in-response format.

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Witnessing their walkouts facing the stage is one thing, but the angle from the stage, focusing on both the crowd’s ignition and Joey and Brae’s chaotic, rowdy dance moves, is arguably more compelling. In an era where concert crowds often seem more interested in capturing the perfect Instagram clip than losing themselves in the music, JVB’s shows feel like time travel — and that’s not just because their hybrid pop-rap cuts are steeped in nostalgia. Their concerts depict a scene that’s becoming increasingly rare: thousands of people genuinely letting go, bodies moving without self-consciousness, phones temporarily forgotten.

This isn’t just a fun live show experience; it’s JVB’s philosophy in motion. “Kill nonchalant, man. Nonchalantness sucks,” Brae declares. “I’m glad that Joey and I can kind of be poster people for that attitude. Look at us on stage, Joey’s turning around shaking his ass and shit. I’m up there shaking my hips, who gives a fuck? We’re here and we look cool as fuck doing it.”