Contents may be hot: Behind the handle with Social Media Tea

If you work in social media, you already know that your role is often misunderstood. Those on the outside looking in may assume social marketers have a fun, stress-free, entry-level role. But that’s simply not true.

With the goal of highlighting the realities of working in marketing, Social Media Tea provides an outlet where social media and digital marketing professionals anonymously spill their secrets, their frustrations, and their experiences. What started on Instagram as a cathartic side project quickly turned into a multichannel social community with thousands of followers.

Sprout’s Senior Manager of Social Media, Rachael Samuels sat down with the brains behind @SippinSocialTea, Alexa Heinrich and Austin Braun, to find out what they’ve learned from running such a hot social account.