Do social media managers need master’s degrees?

To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. The incredibly public nature of the role has led many to believe they know what it takes to be good at it. Now, as the field gains more executive buy-in, inquiring minds are asking: should the position require a master’s degree?

twitter’s main character today is a master’s degree in social media

— Nathan Allebach (@nathanallebach) July 26, 2021