Equal Parts acquires Assurely to expand insurance for start-ups

Equal Parts, a US insurance agency, has acquired Assurely, an Austin, Texas-based insurance operator focused on start-ups and emerging businesses.

Assurely, founded by David Carpentier and Ty Sagalow, provides insurance solutions for companies with complex funding structures, crowdfunding elements or non-traditional investor groups.

Its core offering, the TigerMark managing general agent programme, delivers tailored directors and officers insurance for early-stage companies that face challenges securing coverage through standard providers.

The acquisition marks Equal Parts’ second strategic move since its launch in March 2025, following the purchase of Lumen Insurance.

Through Equal Parts’ technology platform, Assurely’s operations will shift to integrated systems, moving away from manual processes and fragmented workflows.

This complements the expertise of Lumen Insurance, which serves venture-backed tech start-ups at various stages.

Together, the acquisitions enable Equal Parts to address the insurance needs of a broad range of emerging companies, particularly those with unique funding or capital structures.

Equal Parts CEO and co-founder Mike Witte said: “David and the Assurely team exemplify what we mean by going further for clients. They didn't accept that certain companies were ‘hard to insure’ – they created an entirely new solution. By integrating TigerMark into our connected platform, we can scale this offering while dramatically improving operational efficiency through automated workflows.”

David Carpentier said: “Together, we can serve more founders, solve more complex problems and continue pushing the boundaries of what is possible in insurance.”

Equal Parts was launched in March 2025 with $10m in acquisition capital, supported by Equal Ventures and Max Ventures.

It aims to acquire agencies generating less than $5m in revenue, providing them with AI tools to streamline back-office operations.

"Equal Parts acquires Assurely to expand insurance for start-ups " was originally created and published by Life Insurance International, a GlobalData owned brand.

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