FIFAs Innovative Ticket Pack Scheme: Boosting 2025 Club World Cup Attendance
The global governing body of soccer, FIFA, has unveiled a unique "ticket pack" scheme to entice fans for the 2025 Club World Cup, which will be held in the United States this summer. The scheme offers a "first-of-its-kind offer" that includes "guaranteed" access to the 2026 men's World Cup, which will also be held in the U.S. a year later.
According to the "Terms of Sale" document, there are two types of ticket packs available: the standard "pack" and the "Super Ticket Pack." The standard pack features tickets to two or three Club World Cup matches and guarantees buyers the option to purchase one ticket to a 2026 World Cup match in the U.S. (excluding the final). Meanwhile, the Super Ticket Pack includes one ticket per match for 20 Club World Cup 2025 matches and guarantees buyers the option to purchase one ticket to the 2026 World Cup final.
Fans who purchase either pack must actually use the tickets and cannot resell them. They will then be offered the chance to buy a 2026 World Cup ticket, with match and seat specifics to be revealed later. For the Super Ticket Pack, buyers must use all 20 tickets to attend all 20 matches on 20 different days or share them with "guests" who must have a pre-existing relationship with them.
Ticket prices for the 2025 Club World Cup are roughly the same as when they were first released in December, with "Category 1" seats costing anywhere from $100 to $200 before taxes and fees in the group stage, and $2,600 plus taxes and fees for the final. "Category 2" seats range from roughly $60 to $140 before taxes and fees in the group stage. However, these prices are far higher than those charged by European soccer clubs and have caused some consternation among fans.
FIFA president Gianni Infantino has been holding promotional events alongside soccer dignitaries and celebrities in an effort to sell the Club World Cup. He leveraged his relationship with U.S. President Donald Trump to bring the Club World Cup trophy into the Oval Office and use a media session alongside Trump to pump up the tournament and place it on par with the big World Cup.
After attempting to drum up interest, FIFA ultimately struck a global broadcast deal with DAZN, which soon thereafter announced an equivalent investment from Saudi Arabia's sovereign wealth fund. The Club World Cup will pay out $1 billion in appearance fees and prize money to the 32 participating clubs.
With two months until the opener between Inter Miami and Al Ahly at Hard Rock Stadium in South Florida, many seats remain available. FIFA is hoping that this innovative "ticket pack" scheme will entice fans to attend the tournament and make it a success.
