Fall seasonal marketing: A guide to the (other) most wonderful time of the year

KathleenTravel2025-07-035940

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. But the first day of fall is more than an excuse to break out your cardigan collection. It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. We’re breaking down key fall trends so you can get inspired for #pumpkinszn.

The pumpkin spice stronghold

You can’t talk about fall without pumpkin spice. The blend of cinnamon, ginger, allspice and nutmeg shows up everywhere as soon as the temperature drops. Pumpkin spice has defined fall for hundreds of years–even making an appearance in the first-ever American cookbook in 1796. In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts. Merriam-Webster even added pumpkin spice to the dictionary this year.

We added pumpkin spice to the dictionary. Now you can add it to your mug collection.https://t.co/JZrR3eK1AR words pic.twitter.com/uMR6HV9Jhh

— Merriam-Webster (@MerriamWebster) September 9, 2022

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