Holland Roden Says She Became ‘The Biggest’ Bills Fan While Filming Hallmark Movie: ‘For Life’

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Holland Roden is a proud member of Bills Mafia after filming Hallmark’s Holiday Touchdown: A Bills Love Story.

“I say I, potentially, wasn’t the biggest football fan prior to this movie, but I am absolutely — for life — the biggest Bills fan now,” Roden, 38, told Decider at San Diego Comic Con on Thursday, July 24. “They converted this theater girl overnight with the kindness that they show.”

The Teen Wolf alum gushed that the NFL players, the employees behind the scenes and “the people of Buffalo” as a whole won her over.

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“I joke that it’s, like, this ongoing election in Buffalo because of the amount of yard signs and murals and memorabilia in restaurants,” Roden said of filming the Hallmark production in upstate New York. “It is unlike any, kind of, football fandom I’ve ever seen — and I’m from Dallas, Texas, so we’ve got a big one there [in the Cowboys].”

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Roden stars in Holiday Touchdown: A Bills Love Story, which will air during the network’s Countdown to Christmas lineup in the fall. The actor stars opposite Matthew Daddario and alongside Tony Danza, Tracy Pollan, Caroline Aaron and Steve Schirripa.

While few details about the Holiday Touchdown film have been revealed, a brief summary notes that the movie centers around longtime family friends and Buffalo Bills fans.

Courtesy of Holland Roden/ Instagram

“Pediatric doctor Morgan Quinn (Roden) and the Bills’ VP of Stadium Development Gabe DeLuca (Daddario) have always been close friends, but Gabe has always held a torch for her — a fact obvious to their families (Pollan, Aaron, Schirripa) and everyone else who crosses their path,” a logline reads. “When Morgan learns from her Uncle Tommy (Danza) that someone anonymously helped her family get by after he was drafted more than 60 years ago — and that he continues to receive a Christmas gift each year to this day — she decides to find his benefactor and give her uncle a Christmas he’ll always remember.”

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A Bills Love Story will also be peppered with spirited nods to the NFL team, including cameos from coach Sean McDermott and athletes Ray Davis, Damar Hamlin, Dion Dawkins, Dawson Knox, Reid Ferguson, DeWayne Carter and Joshua Palmer. Roden and her costars also filmed inside the Bills’ Highmark Stadium for true authenticity.

“We shot in Buffalo, New York, [and] I don’t think that film could have been replicated anywhere else,” Roden teased to Decider. “It’s not something we could have cheated.”

Holiday Touchdown: A Bills Love Story does not yet have a specific premiere date.