When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?”
There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone.
If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. The trick? Recruiting others to step in front of the camera for you.
In this article, we’re going to dive into how you can get others involved in social video, and why it matters.
Ring lights, camera (or, phone), action.
But first: Why you should get others involved in social video
Content formats are ever-changing. According to The 2025 Sprout Social Index™, marketers feel pressure to keep up with every rapidly-changing corner of social, constantly cataloging trends and content formats to recreate for their brand.
But while formats may shift, video is here to stay. As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. Video is 100% worth continuing to invest your time in.”
'video isn’t going anywhere—no matter the format. Video is 100% worth continuing to invest your time in.
Utilizing a diverse range of techniques and platforms to attract more talent for your social video content can be highly effective, such as partnering with influencers in the niche or organizing creative user-generated contests that encourage fresh perspectives on subject matter.
Creating a dynamic and engaging environment for talent recruitment by showcasing your social video content's uniqueness, impactful storytelling capabilities in the industry can greatly enhance attractiveness to potential hires who are passionate about creating captivating visual narratives.
