Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience.Generate Key TakeawaysJetBlue makes a surprising move in the cruise space originally appeared on Come Cruise With Me.
The logistics of planning a vacation are often time-consuming and complicated.
From booking flights and hotels to arranging ground transportation and planning activities, putting together a land-based vacation can quickly turn into a logistical nightmare. And if you’re setting sail on a cruise, the coordination can be even more daunting.
AdvertisementAdvertisement#«R24ekkr8lb2m7nfblbH1» iframe AdvertisementAdvertisement#«R44ekkr8lb2m7nfblbH1» iframeUnless you live near a cruise departure port, flying in is often your best option, but that adds layers of complexity.
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Getting to the port on time, especially on embarkation day, requires a seamless travel plan. One delayed flight can unravel your entire itinerary and, in the worst-case scenario, cause you to miss the ship entirely.
That’s why JetBlue’s enhanced partnership with a travel company focusing on simplifying the cruise experience is making waves. Together, they're working to take the stress out of getting to your vacation — so you can spend less time worrying about logistics and more time looking forward to that first ocean breeze.
JetBlue's travel booking platform through Paisly is making cruise vacations much easier.Image source: ShutterstockJetBlue’s booking platform makes cruising more seamless
On June, 26, 2025, JetBlue’s travel-focused subsidiary, Paisly, announced a major expansion of its cruise portfolio.
AdvertisementAdvertisement#«R2cekkr8lb2m7nfblbH1» iframe AdvertisementAdvertisement#«R4cekkr8lb2m7nfblbH1» iframeThe tech-forward travel service has partnered with JetBlue since 2021 and will now offer bookings with four additional cruise lines: Cunard, Holland America Line, Virgin Voyages, and Oceania Cruises.
The strategic move significantly broadens Paisly’s cruise offerings, giving travelers greater access to premium and diverse cruising experiences through its seamless booking platform.
Previously, Paisly’s platform featured six major cruise brands — Royal Caribbean, Carnival Cruise Line, Norwegian Cruise Line, Celebrity Cruises, MSC Cruises, and Princess Cruises — giving travelers a broad selection of mainstream cruise experiences.
Related: JetBlue’s new challenge earns you free checked bags – and more
“Cruising is a category overdue for disruption, and that’s exactly what Paisly is delivering,” saidPaisly PresidentJamie Perry. “By expanding our cruise offering and integrating it with our personalization engine and loyalty tools, we’re enabling JetBlue, and future airline partners, to offer customers an experience that’s smarter, simpler, and more rewarding.”
AdvertisementAdvertisement#«R2jekkr8lb2m7nfblbH1» iframe AdvertisementAdvertisement#«R4jekkr8lb2m7nfblbH1» iframeWith the addition of four more major cruise lines, Paisly is elevating its cruise portfolio to deliver even more personalized vacation planning services.
These new cruise partnerships cater to a wide range of preferences, from ultra-luxury voyages to modern, adults-only getaways, creating a more diversified booking experience.
This evolution reflects Paisly’s commitment to meeting the increasing demand for curated travel, while unlocking greater value through seamless travel planning and integrated loyalty rewards.
JetBlue focuses on loyalty and new partnerships
Paisly, JetBlue’s travel service arm, offers a streamlined, personalized booking experience that extends beyond flights.
AdvertisementAdvertisement#«R2pekkr8lb2m7nfblbH1» iframe AdvertisementAdvertisement#«R4pekkr8lb2m7nfblbH1» iframeNot only that, whether you're arranging hotels, rental cars, cruises, or activities, Paisly integrates these services into a cohesive platform.
Imagine if booking your cruise and airfare came with a built-in safety net — ensuring that if a flight delay occurs, you’ll be assisted in reaching the next port in time to board your cruise.
Related: JetBlue cancels all flights to major US airport, offers customer refunds
A standout feature is Paisly's 24/7 "Helpful Humans" support team, providing real-time assistance throughout your journey. This human-first approach ensures that your travel plans are managed efficiently, reducing the need to juggle different service providers.
AdvertisementAdvertisement#«R2uekkr8lb2m7nfblbH1» iframe AdvertisementAdvertisement#«R4uekkr8lb2m7nfblbH1» iframeThe benefits of the Paisly platform offered through JetBlue Vacations does not stop at the booking process.
The platform gives customers the unique opportunity to earn both TrueBlue points and rewards from their selected cruise line — all in a single transaction.
More on cruises:
Royal Caribbean plans big changes for multiple cruise ships
Carnival Cruise Line passengers vote against US ports
Royal Caribbean, Celebrity Cruises, and Silversea offer major hidden perk
Paisly's new partnership with United Airlines will expand its reach by managing United's non-flight travel products such as hotels, car rentals, cruises, and insurance.
AdvertisementAdvertisement#«R34ekkr8lb2m7nfblbH1» iframe AdvertisementAdvertisement#«R54ekkr8lb2m7nfblbH1» iframeIn late May, JetBlue and United launched a “Blue Sky Agreement” linking their loyalty programs. Travelers can now earn and use TrueBlue points or MileagePlus miles across both airlines, enjoy shared perks like priority boarding, and book each other’s flights through either carrier’s website or app.
To meet the surging demand for cruise booking, Paisly will add new cruise partners monthly. This approach aims to increase its direct booking inventory, enabling the company to accommodate a broader customer base.
These collaborations bring Paisly's personalized, tech-enabled services to a diversified audience, simplifying travel planning for a lot of jet-setters and cruisers.
(The Arena Group will earn a commission if you book a cruise.)
Make a free appointment with Come Cruise With Me's Travel Agent Partner, Postcard Travel, or email Amy Post at [email protected] or call or text her at 386-383-2472.
This story was originally reported by Come Cruise With Me on Jun 28, 2025, where it first appeared.
