The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is, how can they stand out among the many multiverses of metaverses (try saying that two times fast)?
In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy.
Metaverse brand activations: What they look like today
There are a lot of ways brands can join the metaverse, but most metaverse brand activations involve one or more of the following technologies:
Virtual, immersive environments via metaverse platforms like Roblox or DecentralandMini-gamesAugmented and/or virtual reality experiencesNon-fungible tokens (NFTs) and other cryptocurrenciesQR codesThis isn’t an all-encompassing list, but they’re the most common. Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers.
For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Consumers scan a QR code on a snack bag to join the Pass the Ball Challenge for a chance to win prizes, including an NFT. After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball.
We're celebrating FIFA World Cup 2022™ w/ the "Pass the Ball Challenge". Fans across the U.S. can purchase specially marked FIFA World Cup Frito-Lay products for the chance to win a trip to the World Cup final! 18+ Grand Prize entry deadline: 11/10/22. More details below 👇🏽 pic.twitter.com/pVAV7QjHQE
— Frito-Lay (@Fritolay) October 25, 2022
