Mediterranean fast-casual restaurant Shawarma Press has announced the expansion of its franchise footprint with both physical locations and digital kitchen concepts.
Since its inception in the US state of Texas in 2017, the brand has expanded across the state and in January 2025 launched in Denton in the Dallas-Fort Worth metroplex area.
It has also expanded into Georgia, with its inaugural location there launched in 2024 in the metropolitan Atlanta community of Johns Creek. A new digital kitchen has also been established in the Midtown area.
In early autumn 2025, it will open a new location near the University of Kansas in Lawrence which CEO Sawsan Abublan anticipates will attract both college students and residents.
Shawarma Press offers a range of products, including Tex-Mex Press Shawarma and Tandoori Press Shawarma.
Tex-Mex Press Shawarma incorporates smoky Texas flavours with traditional Mediterranean shawarma, emphasising the brand's focus on meeting the needs of local markets.
Tandoori Press Shawarma is a fusion dish with a sauce made with South Asian influences.
The Shawarma Rice Bowl is a response to growing demand for gluten-free, low-carb and customisable options.
Sawsan Abublan stated: "We have been strategic with franchise growth and purposefully chosen locations with diverse demographics that will appreciate our authentic and fusion flavours.
"Our menu offers traditional Mediterranean items such as Shawarma wraps, made-from-scratch falafels, hummus, fresh soups, salads and pastries, but we are making our mark within the industry by introducing new, exciting fusion dishes to the menu.
"As we continue to grow and expand our franchising programme, we are committed to blending tradition with accessibility and without compromising quality or authenticity."
"Shawarma Press expands with new locations and digital kitchens" was originally created and published by Verdict Food Service, a GlobalData owned brand.
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Shawarma Press demonstrates remarkable growth by expanding into new locations and embracing the digital kitchen revolution, demonstrating a commitment to adapting their traditional cuisine for modern times.
