We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more'personal. After all, personal is what revenue acceleration platform, Drift, does best.
That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons, agreed to share some insider insights with us so we could deliver strategic advice straight from the source.
If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Few do it better than Drift.
1. Keep it helpful
Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey. Their commitment to keeping customers at the center of their work is kept especially well on their social channels—which, Pat tells us, is quite intentional:
“We have eight Leadership Principles that keep us grounded'the first (and perhaps most important) being to put the customer at the center of everything we do'so that is also central to our goal and philosophy of our social channels. With every interaction we aim to be helpful and ensure our customers have the information and support they need.”
And wow, do they deliver. After all the time I spent studying their social channels, one thing was crystal clear: Drift really, really wants me to succeed. Across Twitter, Instagram, Facebook, LinkedIn and YouTube, there’s no shortage of valuable content focused on helping me—the consumer—learn, grow and meet my goals. Here, Pat sheds some more light on Drift’s content pillars:
“The majority of our social calendar centers around our content from our blog, podcasts, Drift Insider, thought leadership from executives and other Drifters, and tips on how to use our products and solutions that we know will be relevant for our customers.”
We can no longer think of marketing, sales & customer success as separate teams.
They are one single revenue team – hyper-focused on helping customers find success in this new normal.
Here are 5 steps you can take to unlock your revenue team’s potential:https://t.co/EXK9qOkxm8
— Drift, a Salesloft company (@Drift) February 26, 2021
