Defend Your Amazon Listings: Pro Tips to Stop Hijackers and Protect Your Brand

Amazon listing hijacking is a significant threat to sellers, particularly those who sell private label products. Unapproved vendors can infiltrate your listings, take over the Buy Box, and harm your reputation. They may offer illegal or counterfeit copies of your goods, undercut your prices, and even leave negative reviews that impact your product rather than theirs.

What is an Amazon Listing Hijacker? An Amazon listing hijacker is a third-party seller who lists their product on your existing ASIN, often pretending it’s the same item. If you’re selling private label products, this can be a huge problem because:

• They offer illegal or counterfeit copies of your goods for sale.
• They steal your Buy Box and undercut your price.
• They may result in negative reviews that impact your product rather than theirs.
• They jeopardize the credibility and caliber of your brand.

How to Prevent Amazon Hijackers To stop hijackers, you need both planning and vigilance. Here are some tips for protecting your listings:

1. Use the Amazon Brand Registry: If you’re a brand owner, enrolling in the Amazon Brand Registry gives you a suite of tools to protect your listings. This can help you lock down your product pages, remove illegitimate sellers, and report IP infringements faster.
2. Use Branding to Enhance Your Listings: Use unique logos and branded packaging and upload these images to your Amazon listing. This makes it harder for hijackers to claim they’re selling the same item.
3. Keep a Close Eye on Your Listings: Examine your listings before waiting for sales to plummet. You must keep a close eye on who is selling your goods. However, doing this manually takes a lot of time; automation can help.
4. Utilize SellerPickle: SellerPickle is a tool designed to address this problem. It keeps an eye on your listings in real-time, identifies unapproved vendors, and even has the ability to send Cease & Desist letters automatically. For merchants who wish to prevent Amazon hijackers without constantly monitoring their listings, it's a lifesaver.

Advice for Getting Rid of Hijackers from Your Amazon Listings If you discover someone has stolen your product, follow these expert tips to get rid of hijackers from your Amazon listings:

1. Purchase the Item: Give the hijacker a command by purchasing the item. When the merchandise arrives, take pictures of it and save the receipt. This is your proof: compare it to your actual item and packing.
2. Write a Letter of Cease and Desist: Contact the hijacker via Amazon's messaging app and inform them that their offer violates your intellectual property and demand that they withdraw it. At this point, many hijackers retreat.
3. Send an Amazon Report: Use Amazon's "Report a Violation" feature, which works particularly well if you're in the Brand Registry. Explain how they're breaching your rights and provide evidence.
4. Utilize the Automation of SellerPickle: Automating this process with SellerPickle's hijacker prevention tool is one of the best ways to get rid of hijackers from your Amazon listings without becoming burned out. It keeps track of all suspicious behavior, generates warnings automatically, and detects threats in real-time.