The Howard Stern approach to social marketing has its limits

NSFW quips, sexually explicit content. The strategy that launched the careers of many a radio shock jock in the ‘80s and ‘90s has found its way into the marketing department. From RadioShack to Corn Nuts, B2C brands galore are turning up the social media snark to 11 in the name of virality and brand awareness.

Drip so crunchy #CornNutsInfluencer https://t.co/ROdym3c3pb

— CORN NUTS (@CornNuts) July 20, 2022