The complete guide to using LinkedIn for business
LinkedIn isn’t just a place to grow your professional network. It’s a place where you can attract top talent and market your brand to a B2B audience. That’s why you need an effective LinkedIn marketing strategy to grow your presence on the platform. For that, you need to learn how to use LinkedIn for business.
This post serves as a comprehensive guide on using LinkedIn for business marketing. We show you all the essential steps starting from how to build your business page. Let’s dive in.
Table of contents:
How to create a LinkedIn business pageHow to use LinkedIn for businessBenefits of using LinkedIn for businessHow to create a LinkedIn business page
If you’re going to build a strategic presence on LinkedIn, the first thing you need is a business page. This page will serve as the go-to source of information on anything related to your business. Prospective clients will check out your content to gauge your expertise. Meanwhile, job applicants will use it to understand your company culture.
Follow the steps below to create a LinkedIn company page for your business.
Step 1: Start by creating a company page
Go to your LinkedIn homepage and click on the “For Business” drop-down menu at the top right-hand corner of the screen. Then select “Create a Company Page.”

Step 2: Select your page type
Select the type of page that represents your business–a company page, a showcase page or an educational institution page. If this is going to be the main company page, select the “Company” option. Showcase pages are sub-pages that you can later create to link to your main page.

Step 3: Fill out your company profile
You’ll need to provide your business name, industry, organization size and organization type. Optionally, you can include a website URL, add a tagline and upload your company logo. On the right-hand panel, you can see a preview of your page to see what it’ll look like to others.

Step 4: Create the page
Click on “Create Page” to finish creating your LinkedIn business page. Now your page is all set up.
From here, you’ll have the option to follow additional steps to improve your chances of success. This includes adding a description, including a location, following relevant pages and more.

Beyond these essential steps, check out our guide on how to build the perfect LinkedIn page for more help. This will provide you with additional best practices and tips to set your page up for success.
How to use LinkedIn for business
Now that you have a proper LinkedIn business page set up, it’s time to focus on how to use it. Check out the video below for a crash course on using LinkedIn for business, including content types, scheduling posts on LinkedIn and employee advocacy.


The Complete Guide to Using LinkedIn for Business effectively lays out the blueprint any entrepreneur or professional needs, seamlessly weaving together strategies and best practices that drive real-world results. An invaluable resource.