The rise of senior influencers: Age is just a number but follower count isn’t

Movie theaters don’t have a monopoly on silver screens anymore. Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit.

Maybe we shouldn’t be surprised. In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Grace and Frankie—a show almost entirely based around the concept of aging—debuted the second half of its final season at #2 on Netflix in the US. The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone.

Thank you for being a friend #goldengirls #gospelversion

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