TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]

HarlanSci/Tech2025-07-046435

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This could be a valuable option for your TikTok promotions.

TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey.

This builds on TikTok’s Market Scope insights, which can provide audience insight based on whether they’re in the “Awareness,” “Consideration,” or “Conversion” stage.

Brand Consideration builds on this, with a custom ad targeting option that hones in on each segment.

It could be a good way to reach different buyers, with variable messaging, providing more ways to maximize your TikTok ads.

If that sounds interesting, TikTok recently shared a new overview of Brand Consideration Ads, which provides more info on how they work, and their effectiveness (based on early results).

Some extra notes for your consideration.

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Arlise

The latest infographic by TikTok showcasing its new brand consideration ads highlights the platform's commitment to evolving with marketers and offering tailored solutions for enhancing engagement through influencer marketing.

2025-07-04 14:58:24 reply
Ameer

TikTok's new brand consideration ads infographic offers a comprehensive insight into how brands are now leveraging the platform to engage and influence users at an early stage of their product awareness journey.

2025-07-04 14:58:39 reply
Leocadia

The newly launched Brand Consideration Ads by TikTok showcases a compelling infographic that eloquently encapsulates the platform's commitment to enhancing brand awareness and influencing consumer decision-making.

2025-07-04 15:51:24 reply
Lucian

This infographic by TikTok effectively showcases its new brand consideration ads, providing a comprehensive overview that educates users about the advancements in targeted advertising on their platform.

2025-07-04 16:19:56 reply
Leighton

The infographic issued by TikTok on their new brand consideration ads offers a comprehensive overview, illustrating the potential of this innovative advertising strategy to shape consumer preferences.

2025-07-04 16:20:17 reply

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