People no longer just Google things they want to buy. They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025.
But where does Twitter (rebranded as 'X') fit into the social commerce landscape, and who is buying on Twitter?
To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started.
This guide will cover:
Twitter ecommerce features you need to knowExamples of Twitter shopping in action4 tips for getting started with Twitter ecommerceTwitter ecommerce features you need to know
Twitter has rolled out four ecommerce features: Shops, Spotlights, Live Shopping and Product Drops.
1. Twitter Shops
Merchants can use Twitter Shops to showcase up to 50 products from their online stores. A Twitter shop is accessible via a “View Shop” button on your profile. This free, mobile-first feature aims to convert brand enthusiasts to buyers on the platform.
However, the payment option for these shops isn’t hosted on Twitter. The checkout link will take customers to your website or app, where they'll fill in their details to complete their purchase.
2. Shop Spotlight
The Shop Spotlight is a carousel on your profile that features five products in your Twitter Shop. Shoppers can swipe through the carousel and tap on products to learn more.
Shop Spotlight is a part of Twitter’s larger effort around Professional Profiles, expanding the dedicated space for businesses and creators with ecommerce features that drive engagement and revenue.
3. Live Shopping
Host a Live Shopping broadcast for followers to buy alongside—like an infomercial. The engagement and shopping options are displayed below the video stream, which include:
A “Shop” banner and tab on the event’s page featuring all the products from the broadcast.The “Latest” tab where new products show up as they appear on the live stream.A live Tweet discussion about the product(s) that takes place underneath the live stream.Come shop live with me and @Walmart right now at the link below!https://t.co/0Hru6GzyiU
— Jason Derulo (@jasonderulo) November 29, 2021
