Best times to post on Facebook in 2025 [Updated March 2025]
Facebook remains a marketing powerhouse. With billions of active users, it's a prime platform for businesses to connect with their target audience, build brand loyalty and drive conversions. Posting content on the app isn’t enough to reach your social media goals. To truly maximize your reach and ROI, you need to understand the nuances of Facebook engagement. When are your ideal customers online and ready to interact with your brand?
A perfectly crafted post can fall flat if it's published when your audience isn't around to see it. That's why understanding the best times to post on Facebook is crucial for any successful social media content strategy. By using data to schedule your content, you can increase visibility, boost engagement and ultimately achieve your marketing goals.
With the help of our Data Science team, we analyzed nearly 2.5 billion social media engagements across 600,000 social profiles across Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube to determine the best time to post on Facebook.
This year, for more targeted strategies, we've also analyzed and determined the best posting times on Facebook for the UK and Australian markets:
Best times to post on Facebook in the UKBest times to post on Facebook in Australia
Disclaimer
Data from Sprout Social include users from various plan types, industries and locations. All times are recorded globally (not by US Central Time). We recommend testing with your own accounts to find the most optimal send times.
