TikTok, one of the fastest-growing entertainment apps, is a powerhouse social media app. Audiences are captivated with its short, engaging video format. For marketers, it's a goldmine of opportunity to reach a younger, highly active demographic. But creating entertaining content isn't enough. To make an impact for your business on TikTok, you need to understand the platform's unique traits.
Understanding the best times to post on social media, especially on TikTok, allows you to maximize your visibility, boost engagement and capitalize on trends. The 2025 Sprout Social Index™ revealed that 37% of consumers prefer to keep up with trends and cultural moments on TikTok. With 82% of Gen Z users who have TikTok profiles, there’s an opportunity to engage with targeted demographics.
To maximise engagement with trending content, this year we've also pinpointed peak activity periods on TikTok, tailored for UK and Australian audiences:
Best times to post on TikTok in the UKBest times to post on TikTok in Australia
Disclaimer
Data from Sprout Social include users from various plan types, industries and locations. All times are recorded globally (not by US Central Time). Please review the full disclaimer below for more information about methodology. We recommend testing with your own accounts to find the most optimal send times.
The real secret to TikTok success in 203x? Timing is everything. Here's a comprehensive guide on the 'Best times of day and days for posting content, overcoming holidays & trends shifts', which dramatically impacts views.
TikTok's algorithmic reach is becoming increasingly sophisticated, making accurate timing the key to success in 2031. The newly identified best times for posting are not only based on audience activity but also incorporate seasonal patterns and user engagement spikes.
分享205时区内各个国度的人们在最佳时段TikTok上活动的洞察力，确实有关键性参考价值。
