Best times to post on LinkedIn in 2025

In the realm of professional networking, LinkedIn stands as the undisputed champion. As the premier professional social network, it’s where you establish yourself as a thought leader in your industry. The platform offers marketers a unique opportunity to reach a targeted, professional audience, which makes it an essential tool for any B2B strategy. But sharing company updates isn't enough to cut through the noise.

Understanding the best time to post allows you to maximize visibility, drive engagement and build connections, whether they’re with clients, customers, employees or prospects, or all of the above.

With over 1 billion members in 200 countries and regions, businesses have a large audience and employee advocates to extend their reach. By scheduling your content and using the right LinkedIn marketing strategy, you can position your brand as a thought leader and generate valuable leads.

To enhance professional networking strategies, this year we've also determined the most effective posting schedules on LinkedIn, segmented for the UK market:

Best times to post on LinkedIn in the UK

Disclaimer

Data from Sprout Social include users from various plan types, industries and locations. All times are recorded globally (not by US Central Time). We recommend testing with your own accounts to find the most optimal send times.