Betties and Baldwins Abounded at the First Official ‘Clueless’ Day in Beverly Hills

How does a city celebrate a piece of art with which it’s become inextricably linked? Well, when Beverly Hills is the city in question, naturally, a first annual Clueless Day—capping off a month-long 30th-anniversary celebration that included everything from a poolside screening of the iconic Amy Heckerling film at the Beverly Hills Hotel to a live performance by the ’90s tribute band As If—was in order.

While there has been big Clueless energy all over town for weeks (on a quick stop to consign some clothes at The RealReal on Melrose recently, I noted a line out the door for a special Clueless-themed collection curated by the film‘s costume designer, Mona May), one could feel a special excitement in the air at La Cienega Park on Saturday, as devoted Clueless fans and Street Food Cinema disciples alike convened in their Cher Horowitz- and Dionne Davenport-inspired best to catch a screening of the film. The event was complemented by a steady stream of ’90s hits from a local DJ, food trucks, and vendors selling everything from yellow plaid bucket hats to Labubus decked out in mini Clueless costumes.

While the screening naturally brought out a good number of elder millennials, the 1995 film’s cross-generational appeal was also on glorious display on Saturday. Rickie Downing, 43, attended the event with her 15-year-old daughter, Naomi, who was flawlessly decked out in what appeared to be a near-perfect copy of one of Dionne’s red velvet dresses. “I had to show her where Mean Girls and all of those things came from. This is the original,” Rickie explained.