China Maternity Goods Market 2024 | Size, Share, and Demand Forecast by 2032

China Maternity Goods Market Overview

Base Year: 2023

Market Size in 2023: USD 31.0 Billion

Market Size in 2032: USD 87.0 Billion

Market Growth Rate: 11.8% (2024-2032)

The Australia online travel bookings market has experienced significant growth in recent years, driven by the increasing use of digital platforms and a growing preference for online convenience. According to the latest report by IMARC Group, the market size is projected to exhibit a growth rate (CAGR) of 11.8% during 2024-2032.

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China Maternity Goods Industry Trends and Drivers:

The China maternity goods market has witnessed significant growth in recent years, driven by a combination of evolving consumer preferences, rising incomes, and favorable government policies. The end of China's one-child policy and the gradual shift toward a two-child policy has led to an increased demand for maternity products, particularly in urban areas where middle-class families are expanding. As a result, maternity products such as baby apparel, feeding essentials, skincare products, and pregnancy-related supplements are seeing robust sales growth.

Increasing health awareness among parents has also led to a demand for organic and premium products, with parents willing to invest in high-quality goods to ensure their child’s well-being. E-commerce has emerged as a key driver of growth, with platforms like JD.com, Tmall, and Pinduoduo catering to the specific needs of new and expecting parents, providing convenience and a wider product range.

Moreover, brands are capitalizing on the growing trend of personalization and innovation in maternity products, offering customized services such as personalized baby care plans and innovative smart maternity devices. Products like wearable baby monitors, smart breast pumps, and digital thermometers have gained popularity due to their ease of use and integration with mobile technology, appealing to tech-savvy parents.

Local and international players in the maternity market are also focusing on creating environmentally sustainable and eco-friendly products in response to increasing environmental concerns among Chinese consumers. As the Chinese middle class continues to expand, and birth rates stabilize, the market for maternity goods is poised to maintain steady growth, with innovation, e-commerce, and premium offerings leading the way.

China Maternity Goods Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest China maternity goods market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Breakup by Duration:

Postnatal Period

Pregnancy Period

Breakup by Product Type:

Nutrients and Health Care Products

Maternity Wear

Skin Care Products

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Departmental Stores

Online

Brand Stores

Maternal Stores

Others

Breakup by Province:

Guangdong

Jiangsu

Zhejiang

Henan

Sichuan

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Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

Market Performance (2018-2023)

Market Outlook (2024-2032)

COVID-19 Impact on the Market

Porter’s Five Forces Analysis

Strategic Recommendations

Historical, Current and Future Market Trends

Market Drivers and Success Factors

SWOT Analysis

Structure of the Market

Value Chain Analysis

Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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