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How Blizzard Transforms Its Fans Into Employees

MalinaGames2025-07-039490

Ion Hazzikostas was fairly certain that Blizzard had broken World of Warcraft. He and his guildmates were deep in the ancient sanctum of Ahn'Qiraj, face to face with the delirious cosmic gaze of the eldritch god C'Thun. The dusty tomes of the Warcraft legendarium imply that C'Thun is one of the most powerful beings in the universe; he commands an army of obsidian golems and routinely devours raid members whole with one of his many toothy maws. Still, the amount of damage he was soaking up seemed a bit overtuned. Hazzikostas spent endless evenings getting blown to bits by this grim divinity, and his guild had little progress to show for it. C'Thun still stood, sweatless and indomitable, as the armor repair fees mounted in his wallet. Eventually, Hazzikostas had had enough and sent his complaint up the chain at Blizzard Entertainment to World of Warcraft lead designer Jeff Kaplan.

"He graciously responded, and over the following months and years I would regularly send in bug reports and feedback regarding the game's design," said Hazzikostas. "In 2008, I was looking to move on from my law firm and hunting for other legal jobs, and in the course of that I also decided to send a résumé to Blizzard, just to see where it might lead. I ended up getting sent a written design test, then flown out for an interview."

"The rest," he added, "is history."

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