US teenagers dominate the audience on Snapchat. If your brand caters to or wants to engage a younger audience, you need to think about advertising on Snapchat. As of Spring 2017, it’s the most important network for 39% of US teens.
According to a 4C Insights report on social advertising, in the first quarter of 2017, Snapchat advertising was up a whopping 593% quarter-over-quarter across all industry sectors.
Is Snapchat advertising worth it to you? It can be if your target audience and goals fit within Snapchat’s core users.
More than 50% of users are older than 2581% use Snapchat at home and 70% have used it at concertsBest for engaging directly with your audience
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