Organizations have hierarchies. Ideas do not

Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates and interns at the bottom. Having this type of organizational order provides a clear line of authority and reporting.

But an overly hierarchical culture gets in the way of content creativity—especially when it comes to social media. It feeds into the myth that only those with ‘senior’ or ‘executive’ in front of their titles have ideas worth listening to and those at the bottom have less experience, wisdom and creativity. In actuality, when executives only solicit ideas from their peers, it holds brands back from reaching their true potential.

Reminder: just because someone has more experience than you, that doesn’t mean they are better than you.

— Sheeta Verma 👩🏽‍💻 (she/her) (@sheetaverma) November 30, 2020