Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. But the results you can get from it make your efforts more than worth it.
What is Social Media Outreach?
Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships.
Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Instead of trying to build genuine, mutually beneficial relationships, they make it transactional. Sending dozens or hundreds of direct messages to people you've never interacted with and asking them to share your blog post isn't outreach. It's spam.
We're going to show you how to do social media outreach without spamming or annoying your audience.
Should You Use a Business or Personal Account?
Is it ok to reach out to people from your brand's social media accounts, or should you have someone from your marketing team handle social media outreach?
A lot of brands put social media outreach in the hands of their social media or community manager. The advantage of this approach is it makes your campaigns feel more personal. Instead of being contacted by Widgets Inc., prospects are approached by Jim, who works for Widgets Inc.
An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. You might be quicker to respond to the official Nike Twitter account than someone claiming to work for Nike.
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— Sarah Nagel (@thesarahnagel) September 1, 2016
