If you’re here, you already know influencer marketing works. But finding the right fit? Not so simple.
Aussies spend over six hours weekly on social media, with 46% making purchases based on influencer recommendations. Another 28% say they buy spontaneously from social media every month.
Play your cards right and influencer campaigns can earn $5.78 for every dollar spent, delivering huge ROI.
But not all creators are equal. Some have the reach but not the trust. Others have trusting audiences but don’t fit your brand’s ethos.
Keep reading and get to know 30 of the top fitness influencers in Australia—and how to choose the right one for your brand.
10 must-know Aussie fitness influencers in 2025 (quick picks)
Before diving into the list below, look at these 10 standouts you need to know. These are the cream of the crop with the biggest and most influential accounts.
1. Kayla Itsines (@kayla_itsines)
Facebook: 27.7MInstagram: 15.7MYouTube: 414KTikTok: 94.8K
Source: Instagram
Kayla changed the fitness game for women with her early e-books and later her app, Sweat. Based in Adelaide, she’s earned a massive and loyal following, making her an ideal partner for brands targeting a broad and engaged audience.
2. Tammy Hembrow (@tammyhembrow)
Instagram: 17.1MYouTube: 1.7MTikTok: 2.1M
Source: Instagram
Tammy’s fitness empire spans her clothing line to her health supplement brand, but she mixes fitness and health with fashion, beauty and lifestyle. Her authentic voice and journey throughout motherhood have bonded her with her massive following.
3. Emily Skye (@emilyskyefit)
Instagram: 2.6MFacebook: 9.2MTikTok: 65.1K
Source: Instagram
A fitness icon in Australia from the Gold Coast, Emily promotes a balanced lifestyle through her app and fitness programs. She's a trusted figure for busy mums and women seeking sustainable health solutions.
4. Rachel Dillon (@racheljdillon)
Instagram: 1.8MTikTok: 1M
Source: Instagram
Rachel blends fitness and nutrition to help women juggle health, wellness and their hectic lives. As the founder of CSB and the Move with Us app, she’s built a solid reputation. Now that she expects her second child, much of her content focuses on self-care and overall well-being.
5. Ashy Bines (@ashybines)
Instagram: 1MTikTok: 134.4KFacebook: 3.3M
Source: Instagram
Ashy has been a staple in the Aussie fitness scene for years, IYKYK. She is known for her body positivity and empowering approach to fitness. She resonates with a broad audience, including those seeking self-confidence.
6. Joel Bushby (@joelbushby)
Instagram: 1.5MTikTok: 5.3MYouTube: 371K
Source: Instagram
Joel is a transformation coach and natural bodybuilding advocate. He founded The Natural Transformer, which provides online functional training and coaching programs. Joel’s approach to fitness has earned him a dedicated following.
7. Jaden Tyson Laing (@jadentysonlaing)
Instagram: 625KTikTok: 867.9KYouTube: 32.9KFacebook: 140.1K
Source: Instagram
As the third strongest man in Aus, Jaden combines fitness content with motivational storytelling. His aesthetic, workout-focused videos and growing community position him as a next-gen leader in Aussie fitness.
8. Eugene Teo (@coacheugeneteo)
Instagram: 671.8KFacebook: 394.7KYouTube: 1.07M
Source: Instagram
Eugene founded his training app, Ganbaru Method, and has become a go-to resource for lifters chasing an evidence-based approach to gains and growth. He breaks down big topics like biomechanics and hypertrophy into content that’s accessible and digestible.
9. Zac Perna (@zacperna)
Instagram: 533.4KYouTube: 853KTikTok: 157.8K
Source: Instagram
Zac is one of Australia’s most prominent male fitness gurus, known for his mix of gym vlogs, transformation tips and authentic humour. He coaches other personal trainers on scaling their brands and often works with Gymshark and big-name supplement companies.
10. Nick Cheadle (@nickcheadlefitness)
Instagram: 740KYouTube: 21.7K
Source: Instagram
A strength and hypertrophy coach, Nick is known for his no-nonsense approach to lifting, nutrition and training science. His educational content and coaching insights make him a top pick for serious lifters and industry professionals.
The Australian fitness influencer landscape
The fitness scene down under is naturally energetic and dynamic with a local focus. When it comes to social media, influencers in this space typically emphasise lifestyle balance, mental wellness and functional training, which resonates with audiences from Gen X to millennials and Gen Z.
Authenticity is valued over aesthetics. The former fitspo era has paved the way for realistic fitness journeys and holistic health. Homegrown trends like hybrid training and gut health are big right now. Most creators post more than workouts—they build communities around wellness, performance and self-confidence.
TikTok and Instagram remain the most popular networks, but YouTube is also experiencing a resurgence as fitness creators invest in long-form training and narrative content.
And the data backs the growth: Health and wellness content saw a 38% increase in engagement year-over-year across APAC, with influencer-led content outperforming brand posts by 2.5x.
For brands centred around health, wellness or fitness? This space offers way more than visibility—it gives a chance at real community impact.
How to find the right Australian fitness influencers for your brand
Finding the right fitness influencer for your brand is more than looking at follower counts.
Sprout’s Influencer Marketing platform provides full creator profiles, showing detailed demographics like age, location and gender. If you’re trying to target millennial women in Sydney, you’ll be able to find exactly which creators can deliver.
Creator profiles also give users access to engagement rates across social networks, so you can spot who’s actually generating conversations, not just collecting views.
Plus, with insights into brand mentions and collaborations, you can check whether influencers have worked with similar brands (or competitors), and get a sense of their values and work ethic. It’s all about avoiding mismatches before they happen.
Here’s some more practical advice to follow when working with influencers:
Know your audience
It’s not just about picking an influencer with a lot of followers. Does this person connect with the audience you want to reach? Are their followers the kind of people who’ll vibe with your brand?
Finding the right creator doesn’t have to be exhausting—let us do the heavy lifting for you. Check out our latest data on fitness influencers, from reach to engagement.
Engagement > follower counts
Bigger isn’t always better. Sure, someone with millions of followers might look appealing, but what matters more is whether their followers are engaging with their content. If you didn’t already know, micro-influencers often have higher engagement rates than those with massive followings.
Real content = real impact
In the world of fitness influencers, authenticity is everything. If their content feels forced or overly promotional, it might not land well with their audience and won’t do much for your brand. Look for fitness industry influencers who create content that resonates and feels natural.
Look for alignment
You don’t want to work with someone whose personal brand could reflect poorly on yours. Check their past content, values and any public controversies they’ve been involved in. You want to ensure the influencer’s persona doesn’t clash with your brand’s values.
Sprout Social makes assessing brand fit and safety easy, avoiding reputational mishaps. Each Creator Profile within the Influencer Marketing platform includes a brand safety score, which notes any red flags from a creator’s history.
Think outside the box
Don’t limit yourself to online content collaborations. More and more brand collaborations are taking influencers off-screen and into IRL marketing opportunities, such as partnering on brand trips, assisting with pop-up stores and hosting events.
Check out the top 10 social media trends taking over Australia in 2025.
Top 25 fitness influencers in Australia
Continuing on from the top ten, here are 15 more Australian fitness influencers to know.
Female Australian fitness influencers
11. Chloe Ting (@chloe_t)
Instagram: 2.5MTikTok: 750.5KYouTube: 25.7MFacebook: 339.5K
Source: Instagram
Known for her viral YouTube workouts during the pandemic, Chloe Ting became a global household name almost overnight. Her high-energy, equipment-free routines helped millions start their fitness journey at home and gained her an eye-watering following across networks.
12. Amanda Bisk (@amandabisk)
Instagram: 626KTikTok: 2KYouTube: 37.2K
Source: Instagram
A woman of many talents (pole vaulter, athletics coach, yoga instructor and exercise physiologist), Amanda Bisk is one of Australia’s biggest fitness influencers, with over half a million followers on Instagram alone. She also founded the Fresh Body Fresh Mind program, helping Aussies get fit from their living rooms.
13. Chontel Duncan (@chontelduncan)
Instagram: 1.2MFacebook: 658KYouTube: 19.9KTikTok: 48.0K
Source: Instagram
Chontel is known for her post-pregnancy fitness and her journey through motherhood. She combines fitness expertise with personal experiences, making her a powerful advocate for health and wellness brands targeted towards women.
14. Base Body Babes (@basebodybabes)
Instagram: 493KFacebook: 45K
Source: Instagram
Felicia Oreb and Diana Johnson focus on strength training and body confidence, making them a leading voice in women’s fitness. As co-founders of Base Body Babes, they empower women through fitness and self-love.
15. Stephanie Sanzo (@stephaniesanzo)
Instagram: 3.4MYouTube: 1.04MTikTok: 2M
Source: Instagram
Stephanie is renowned for her strength training programs and empowering women to embrace lifting. Her authentic content and dedication have built a strong community around her brand, which encourages women to be confident inside and outside the gym.
16. Tiffiny Hall (@tiffhall_xo)
Instagram: 236KFacebook: 94K
Source: Instagram
A former Biggest Loser Australia trainer, Melbourne-born Tiffiny founded the fitness app MyTXO, combining physical fitness with mental health strategies and meal plans. She’s a great partner for brands targeting older millennials and Gen X consumers.
17. Sarah’s Day (@sarahs_day)
Instagram: 1.2MTikTok: 294.7KYouTube: 1.55M
Source: YouTube
Sarah is a holistic health and fitness expert known for her approach to functional nutrition and fitness. Sydney-born Sarah’s emphasis on gut health and natural living attracts a loyal, engaged audience of wellness advocates.
18. Tanya Poppett (@tanyapoppett)
Instagram: 345K
Source: Instagram
With a background in exercise physiology, she shares practical workouts and expert advice, especially around pre- and post-natal fitness. Her approach is evidence-based, accessible and backed by years of hands-on coaching and personal training.
Male Australian fitness influencers
19. Nathan McCallum (@nathan)
Instagram: 785KTikTok: 85.4KYouTube: 73.4K
Source: Instagram
Nathan McCallum blends fitness, fashion and lifestyle in ways few others can. A former punk rocker turned fitness entrepreneur, his content spans strength training, men’s style and mental health. Brands love him for his edgy aesthetic and deeply engaged community.
20. Adam Sullivan (Evidence-Based Training, @evidencebased_training)
Instagram: 700.8KFacebook: 87.9KYouTube: 16.4KTikTok: 438.8K
Source: Instagram
Through his Evidence-Based Training brand, Adam dishes out no-BS fitness advice, myth-busting hot takes and research-backed programs with a side of sarcasm—a perfect partner for brands that aren’t afraid to be loud, bold and unapologetic.
21. Khan Porter (@iamkhanporter)
Instagram: 188.1KTikTok: 41.4K
Source: Instagram
Khan is one of Australia’s top CrossFit athletes and a four-time CrossFit Games competitor. Blending his elite athleticism with mental health advocacy and a vibrant personality, he brings authenticity and high performance to any fitness collaboration.
22. Daniel Conn (@dan_dc_conn)
Instagram: 241K
Source: Instagram
Dan is a former NRL player who transitioned into fitness coaching and wellness advocacy. His content features around gym, fatherhood, family and the outdoors. He can often be seen promoting local wellness centres, gyms and brands like Everlast Australia.
23. Sam Wood (@samjameswood)
Instagram: 262.9KFacebook: 364.7KYouTube: 24.8K
Source: Instagram
Best known as the founder of the 28 by Sam Wood program and former Bachelor, Sam’s built a loyal following through family-friendly, accessible fitness content. His platform focuses on holistic health and home workouts, making him a trusted voice for brands targeting mainstream Australian audiences.
24. Josh Saunders (@hpucoaching)
Instagram: 164KTikTok: 136.7K
Source: Instagram
Josh Saunders is a BJJ black belt coach and entrepreneur who makes moves on and off the mat. He’s built HPU Coaching into a go-to for strength and fight-focused training, blending technical skill with performance-based programming.
25. Michael Ramsey (@ramslegit)
Instagram: 25.8K
Source: Instagram
Michael Ramsey founded STRONG Pilates, a franchise that’s taken Australia (and now the world) by storm. His content highlights performance, entrepreneurship and the modern hybrid athlete lifestyle, making him a unique figure in the Australian fitness scene.
Grow your brand with help from Aussie fitness influencers
Fitness creators don’t just promote products. They embody the lifestyles your audience aspires to live. Especially in the wellness industry, authenticity drives conversions, builds community and strengthens brand loyalty.
Partnering with the right creators will help expand your reach, build brand credibility and drive real results.
Ready to find the right fitness influencer for your brand? Use Sprout Social’s AI-driven platform to track trends, uncover engagement insights and easily manage influencer campaigns—all on one platform.
Take the product tour today.
