There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter (rebranded as 'X') account?” Having multiple Twitter accounts can be quite beneficial for many reasons.
Brands and organizations do not have to have a global presence or thousands of followers to need for multiple Twitter accounts. If you have a wide audience, multiple products or services or different departments with different goals, then multiple accounts might be your best solution.
While having multiple accounts may seem like it’s just creating more work for you, with detailed planning and thought, you’ll find that it helps you out in the long run. Your messages will land with the target audience you want
When to use multiple Twitter accounts
From your brand’s point of view, can you answer yes to any of these questions?
Have you written a Tweet where you wished you could target a more specific audience?Has managing customer service inquiries taken up the bulk of your time on Twitter?Do you have multiple locations or offices in different states, regions or countries?Do you have a mascot that has its own fan base?Do you have multiple products or service categories that are directed to different audiences?If you answered yes to any of the above, then you might be in the market for another Twitter account.
Higher education
Colleges and other higher education institutions have many different audiences that they need to talk to. Multiple accounts help narrow down the focus and invite their followers to pick and choose which interests to follow along with.
The content and goals of an admissions department will be vastly different from the goals of the football team. The same goes for the differing audiences for department news, alumni communication and grad schools.
This is the week seniors would normally take photos to remember in front of St. Joan of Arc Chapel, with @FatherMarquette, and at the @MarquetteRaynor sign.
Instead, we celebrate our seniors in a different setting, and wait for the day we can come together again. #WeAreMarquette pic.twitter.com/g7v5q6bgWr
— Marquette University (@MarquetteU) May 11, 2020
