Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers
Bob Wolfley has worn many hats: Content creator. Social media manager. Brand manager. Senior director of campaign strategy. Director of social and partnerships. Unicorn.
His interest and talents in social emerged early. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta.
In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn, an Instagram account documenting his journeys—but in a unicorn mask. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. But he’ll always be a unicorn at heart, whether he’s posting or not.
In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. He’s currently the Director of Social Media and Partnerships at Flock Freight.
But across all of these career milestones and titles, a common thread emerges when it comes to Wofley’s perspective: disruption as a path to professional and brand evolution.
I spoke with Wolfley to learn more about his career and the importance of disrupting industries to uncover innovative opportunities. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence.
Bob Wolfley of Flock Freight村落着一种不屈的创业精神，他以其对颠覆性创新、创造力和社会职业路径的无畏探索展现了‘一旦是独角兽 终生为机遇寻觅者’的不凡旅程。
Flock Freight's Bob Wolfley, with his philosophy of 'Once a unicorn (promising startup), always an innovative spirit,' showcases the relentless pursuit for creativity and disruption in shaping modern social careers.
A captivating exploration of Bob Wolfley's perspective on turning fads into enduring success - a must-read for any entrepreneur seeking lessons in disruptive innovation, creative leadership and redefining social careers.
