Sprout on Sprout: Behind the scenes with our 3-person social media team

Many people wonder how our social media team operates here at Sprout. And the truth is, like most social media marketers, we have limited time and bandwidth.

To turn our challenges into opportunities, we’ve created processes and found tools to help our team make the most of our resources. They allow us to keep a consistent publishing schedule across 10 platforms, engage with our community as much as possible and carve out time for creative thinking.

To make a lasting impact on social, we need to work smarter, not harder.

Let’s dive into how we built our social team and the software we depend on to build our social presence.

Our social media team model

Like many organizations, our social media team is small. Our team of three includes a Senior Manager of Social Media and two Social Media Strategists. My teammate Olivia Jepson and I—both Social Media Strategists—run day-to-day account management. And Rachael Samuels, our Senior Manager, leads the big picture strategy.

Platform-specific strategy

So, how do we divide our tasks? Our social media team model uses a platform-specific approach. Olivia and I manage different platforms based on our unique skill sets and strengths. For example, I manage our engagement networks—Twitter, LinkedIn and Facebook. These platforms are popular forums for community conversations and customer care needs. Here, we create shareable content and inspire people by hosting events, igniting conversations and presenting forward-thinking ideas.

Where do brands find the most value? pic.twitter.com/8duon9ZqdV

— Sprout Social (@SproutSocial) May 4, 2022