People use Pinterest for a variety of reasons: to discover new products, save new ideas and plan new projects. In essence, Pinterest is a platform people use to get inspired. Because of this, it offers a unique opportunity for advertisers.
In Q3 2021, Pinterest reported 444 million monthly active users (MAUs) and a potential advertising audience of 233 million. Other important Pinterest demographics and statistics to know include:
60% of users are womenPinners spend 80% more in retail than non-PinnersAlmost 80% of US Millennial women and 40% of US Millennial men are on PinterestMillennial users as a group are up 35% year over year45% of people in the US with a household income over $100K are on Pinterest80% of weekly Pinners have discovered a new brand or product on PinterestWith these stats in mind, advertising on Pinterest seems like a no-brainer.
Learn how to get started on Pinterest ads:
Pinterest ad typesWhat are rich pins?5 steps for creating a Pinterest adHow to measure Pinterest ad results3 tips on creating a successful Pinterest adPinterest ad types
Pinterest offers a number of different ad types to cater to various brand needs. It’s important to understand what each Pinterest ad type is so you can make an informed decision on which is best for your brand.
Promoted Pins
A Promoted Pin is just like a regular Pin, except you can pay to have it promoted and seen to your target Pinterest audience. It shows up as a natural part of the home feed.
The most noticeable difference between a Promoted Pin and a regular pin is that Promoted Pins say “Promoted” at the bottom:
One advantage of Promoted Pins is that the “Promoted” mark disappears when someone saves it to their board. More importantly, the views associated with that organic Pin are not counted towards your advertising costs.
Promoted Video Pins
Promoted Video Pins are simply Promoted Pins that feature a video instead of a static image. They play automatically when viewed from a user’s feed.
